This article only represents the author's own views.
As an old saying goes, we eat first with our eyes. And China’s version of TikTok is putting that adage to the test by using appetizing video clips to promote meal deliveries.
Over recent years the Douyin short-video service has been expanding into livestreaming, content creation and e-commerce. Now food delivery is on the menu. In a sign of its ambitions, the video-sharing platform has placed job ads for managers to run food delivery services on the recruitment website of parent, Beijing ByteDance Technology Co. Ltd., which also owns TikTok.
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