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What de-influencing tells us about the state of the creator economy
从“反种草”看网红manbetx20客户端下载

As the influencer market grows up, investment in its stars is beginning to evaporate
摩尔:告诉人们什么不该买的“反种草”被誉为对过度消费的挑战和对真实的回归。但这只不过是网红们为了脱颖而出的又一种表演。

If you make your living telling other people what to buy online, “de-influencing” might sound like a direct threat. The trend of glossy videos advising users not to waste their money on Dyson Airwrap hair stylers, Ugg Minis, AirPods Max earphones or Olaplex shampoo has been hailed as a challenge to over-consumption and a return to authenticity. It is nothing of the sort. De-influencing is just as manipulative as any other social media performance. It is instead a sign of economic anxiety.

如果你靠在网上告诉别人该买什么谋生,那么“反种草”(de-influencing)可能听起来像是一种直接的威胁。“反种草”成了一种趋势:一些制作精良的视频建议用户不要把钱浪费在戴森(Dyson) Airwrap造型器、UGG Mini靴子、AirPods Max耳机或Olaplex洗发水上。这一趋势被誉为对过度消费的挑战和对真实的回归。根本不是那回事。反种草和其他社交媒体表演一样具有操控性。它实际上是manbetx20客户端下载 焦虑的迹象。

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