Chinese factory owners and exporters are launching a charm offensive to woo back buyers as they face sluggish global demand that has stymied their recovery from three years of isolation under Beijing’s zero-Covid policy.
Local Chinese governments have organised delegations of exporters to trade shows across the US and Europe to drum up business, targeting foreign buyers who diversified their suppliers over the past few years in response to disruption from the Covid-19 pandemic.
Dongshen Garment, a Nanchang-based manufacturer of T-shirts, pyjamas, underwear and jeans that supplies brands including Walt Disney and Levi’s, sent representatives to the US this month as part of a contingent organised by the south-eastern province of Jiangxi.
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