Twitter

Elon Musk says Twitter will become X in corporate rebranding
马斯克称将用“X”取代Twitter的小鸟标识

Billionaire owner says he will drop bird logo as social media rival Meta steps up pressure
放弃标志性的蓝色小鸟标识,代表着该公司在广告主流失、面临Meta新平台的竞争之际力求重塑品牌。

Elon Musk plans to replace Twitter’s iconic bird logo with an ‘X’, in a major corporate rebranding that comes as the company has struggled to attract advertising and is battling increased competition.Musk announced the revamp on Sunday, saying on the social media platform that “soon we shall bid adieu to the twitter brand and, gradually, all the birds”. He added: “If a good enough X logo is posted tonight, we’ll make [it] go live worldwide tomorrow.”

埃隆•马斯克(Elon Musk)计划用一个“X”取代Twitter标志性的小鸟标识,这是一项重大的企业品牌重塑努力,目前该公司难以吸引广告主,并面临日益激烈的竞争。

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