Adidas has pledged to donate €110mn to charity after a successful first sale of its remaining stock of Yeezy trainers, as the sportswear group unwinds its ill-fated partnership with Kanye West.
The German company terminated its highly profitable agreement with rapper West — now known as Ye — in October last year after he made antisemitic remarks.
In its second-quarter results on Thursday, Adidas said the first sale of its outstanding Yeezy shoes, generated €400mn in revenue and €150mn in operating profit.
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