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SoftBank/AI: strong Arm narrative exploits market’s machine longing

Artificial intelligence has boosted entire tech sector but Masayoshi Son is overstating chip designer’s credentials

A bygone advertisement for men’s cologne advised users to “splash it on all over”. Masayoshi Son is the latest boss to do so with artificial intelligence, the buzzy technology that adds allure to any business.

AI will help humanity build a richer, happier and brighter future, says the SoftBank founder. He hopes it will have the same effect on the Japanese investment group by ensuring a successful flotation for chip designer Arm.

SoftBank reported a loss of ¥477.6bn ($3.3bn) in the quarter to June, a significant miss on expectations. Since such losses are frequent, the focus was on a rarer occurrence — a profit of ¥61bn for SoftBank’s Vision Fund, a welcome change from a ¥2.3tn loss last year.

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