Missfresh looks for fresh start with dubious digital marketing bet
押注数字营销服务 每日优鲜寻求新开始

The Chinese online grocery pioneer hopes to make a comeback from its near-collapse last year after acquiring a digital marketing business
这家manbetx3.0 线上生鲜先驱希望在收购一家数字营销企业后,能从去年几近溃败的境地东山再起

Missfresh Ltd. (MF.US) is pressing the reset button, taking on new funds and a fresh identity as it looks to return from a brush with death in its previous form as one of China’s online grocery pioneers. The company’s remaining investors – mostly mom-and-pop buyers of penny stocks – appear to be giving a cautious thumbs up for Missfresh’s new path to a 2.0 version. But many questions remain that may leave skeptics scratching their heads.

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