咏竹坊

Noble Family Wine hopes to be the toast of Hong Kong

Inspired by fellow liquor brand ZJLD, the Chinese wine distributor plans to pull out of the mainland NEEQ market and list its shares in Hong Kong.

This article only represents the author's own views.

In gloomy times, a stiff drink may help chase off the blues. This appears to be the case for investors in corporate China, who have bought into Hong Kong’s first distillery listing while the broader equity market has been tumbling.

The resilience of liquor brand ZJLD Group Inc. (6979.HK), which makes a range of popular spirits, has not gone unnoticed by China’s alcohol industry. Chinese wine distributor Noble Family Wine And Liquor Co. Ltd. (835961.NQ) is pulling out of the mainland’s over-the-counter market in hopes of emulating ZJLD’s success as a Hong Kong stock.

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