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Alibaba International sharpens its merchant appeal with new AI tools

The internationally focused unit of Alibaba announced the pilot launch of its first suite of AI-powered APIs, drawing on its experience in commerce and troves of industry knowledge

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With Alibaba’s (BABA.US; 9988.HK) signature “Double Eleven” shopping extravaganza just days away, Alibaba International Digital Commerce Group, which operates most of the company’s global e-commerce services, sought to steal some of the spotlight with the unveiling of its first suite of AI-powered application programming interfaces (APIs) called “Aidge.” Underscoring its global credentials, it made the announcement on Monday in Singapore, which is home to some of Southeast Asia’s largest e-commerce companies, including Alibaba International’s own Lazada.

Alibaba International called Aidge the first commerce-focused and AI-enabled toolkit for online merchants looking to boost their efficiency and streamline global operations.

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