Donald Tang was holed up in Hawaii early in the Covid-19 pandemic when his wife struck up a conversation with a waitress, wanting to know where she had bought a face mask she found unusually attractive.
“On Shein”, the woman replied. Neither of the Tangs had heard of it. Before long, however, Tang’s wife became a committed customer of the on-demand fashion app, drawn in by prices she struggled to believe.
Soon Tang, himself, was advising Shein’s billionaire founder, Sky Xu (also known as Chris Xu or Xu Yangtian) and he has since taken on the role of Shein’s executive chair and the public face of its US expansion.
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