It sounds so trivial: a consumer scrolls on a social media app and taps to buy a product featured in a video. But this is becoming a very big business. The trend is so disruptive that the Indonesian government has banned online shopping on social media platforms to protect smaller merchants. TikTok may have found a way around that prohibition.
这听起来微不足道：消费者浏览一款社交媒体app，点击一下即可购买视频中介绍的产品。但这正在成为一项大生意。这一趋势具有如此大的颠覆性，以至于印尼政府已禁止社交媒体平台从事电商业务，以保护小商家。TikTok可能找到了绕过这一禁令的方法。
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