Chinese carmaker Chery is considering building a car factory in the UK this decade, as it prepares to enter the market in 2024, according to one of its top executives.
China’s ninth-largest automotive group is set to launch a range of petrol, hybrid and electric cars in Britain under its mass-market Omoda brand in the spring with its premium line-up, badged as Jaecoo, following in the summer.
Chery UK boss Victor Zhang said the company was aiming to rival Korean mass market carmaker Hyundai and Kia, which first entered the British market in the early 1980s and early 1990s, respectively, and now account for almost one in 10 cars sold in the UK combined.
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