First it was Baozun (BZUN.US; 9991.HK) that made a major strategic shift with a major move into brand management, launched by its 2022 purchase of U.S. retailer Gap’s (GPS.US) China operations. Now, China’s other major e-commerce services provider Weimob Inc. (2013.HK) is conducting its own major shakeup. But unlike Baozun, Weimob is thinking small with its newly announced plan to break itself up into its two major pieces.
先是宝尊电商(BZUN.US；9991.HK)作出重大战略调整，通过2022年收购美国零售商Gap(GPS.US)的manbetx3.0 业务，进军品牌管理领域。现在，manbetx3.0 另一家主要电子商务服务供应商微盟集团(2013.HK)，正在进行业务重大调整。但与宝尊电商不同的是，微盟集团是从小处着手，最新公布的计划是把自己分拆成两大板块。
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