TikTok users’ obsession with viral outfits helped Shein to a private valuation of $66bn in its last fundraising. But replicating that figure in the public markets is proving tougher than expected. The fast-fashion group is reportedly considering switching its listing from New York to London. Politically, that makes a lot of sense. The popularity of Shein’s ultra-cheap fashion on social media platforms has been behind its phenomenal growth. It filed confidential paperwork for its initial public offering with the US Securities and Exchange Commission in November.
TikTok用户对爆款服饰的痴迷，帮助Shein在上一次私募融资中获得了660亿美元的估值。但事实证明，想在公开市场上复制这一数字比预期的要困难得多。据报道，这家快时尚集团正考虑将其上市地点从纽约转变为伦敦。从政治角度看，这很有道理。
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