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EDA woos investors with its cross-border e-commerce story

Shares of the e-commerce logistics services provider jumped 84% on their first trading day last week, though they later gave back some of the gains

Temu and Shein may be getting all the attention these days, with their rock-bottom prices for trendy clothing and other e-commerce knickknacks that are mailed directly from factories in China to Western consumers. But newly listed EDA Holdings Ltd. (2505.HK) is offering a compelling alternative for cross-border e-commerce, especially as Temu and Shein come under fire from U.S. politicians.

EDA shares made their Hong Kong trading debut last week, jumping more than 80% on their first day as it raised a relatively modest HK$223 million ($28.5 million) by selling 97.6 million shares for HK$2.28 apiece. The share price has retreated since those first-day gains, but was still 51% ahead of their IPO price at their latest close of HK$3.44 last Friday.

EDA operates a suite of cloud-based services providing logistics to cross-border Chinese e-commerce merchants selling to the U.S., Europe and Australia. Such services run the range from first-mile international freight services inside China, to last-mile fulfillment services in destination countries for products sold via e-commerce.

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