European and American retailers are anxiously looking over their shoulders. Ultra low-price clothing and homeware from online Chinese marketplaces have recently eaten into their market share. Shein, which specialises in “fast fashion” is rapidly closing in on traditional clothing outlets Zara and H&M. Temu, which sells everything from discount decor to electronics, boosted its profile after running ads during this year’s Super Bowl. Smart TikTok campaigns and slick supply chains have raised both companies’ appeal too. But western vendors see something else in this success.
欧洲和美国的零售商都在焦虑不安。manbetx3.0 电商平台上的超低价服装和家居用品最近蚕食了他们的市场份额。专注于“快时尚”的Shein正迅速逼近传统服装品牌Zara和H&M。销售从折扣装饰品到电子产品等各种商品的Temu，在今年的超级碗(Super Bowl)投放广告后，提升了自己的形象。聪明的TikTok宣传活动和流畅的供应链也提高了两家公司的吸引力。但西方供应商在这种成功中看到了别的东西。