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Xtep races to cut loose money-losing brands

The sports apparel maker will sell the entity that owns K-Swiss and Palladium just five years after acquiring the brands to take them off its books

This article only represents the author's own views.

Talk about a misstep. Just five years after acquiring the globally known K-Swiss and Palladium shoe brands, Xtep International Holdings Ltd. (1368.HK) is preparing to dump the pair to stop the bleeding from what has turned out to be a self-destructive purchase.

Last Friday, the sports apparel maker issued a 100-plus page document detailing a complex series of transactions to divest the two brands, which it acquired in 2019 from Korean group E-Land. The company first announced its plan to sell the assets in May.

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