观点唐纳德•特朗普

Trump bump 2.0 may not pack the same punch for media stocks
Lex专栏:勿指望特朗普2.0提振媒体股

The prospect of defensive sector consolidation is a better reason to buy into media stocks
上一次,特朗普上台提振了电视收视率和报纸订户数量。但这一次,美国人对他不再陌生,而且很多人已不再通过传统媒体获取新闻。

Donald Trump does not have much love for the mainstream media. Yet his first term as president was a boon for the industry. The New York Times, the Washington Post and the Wall Street Journal all saw an influx of new subscribers. Likewise, the country’s three major cable news networks — Fox News Channel, MSNBC and CNN — enjoyed a big boost in viewership.

唐纳德•特朗普(Donald Trump)对主流媒体没什么好感。然而,他的第一个任期对该行业是个利好。《纽约时报》(New York Times)、《华盛顿邮报》(Washington Post)和《华尔街日报》(Wall Street Journal)的新订户都大幅增加。同样,美国三大有线新闻网络——福克斯新闻频道(Fox News Channel)、MSNBC和CNN——的收视率也大幅提升。

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