Sequoia Capital’s former China unit has accelerated its push for global deals, investing in celebrity-backed start-ups such as Kylie Jenner’s Vodka seltzer company, as it struggles to deploy its $9bn cash pile in a sluggish domestic market and tightening US controls.
HongShan, which split off last year from one of the world’s largest venture capital firms amid rising geopolitical tensions, has ratcheted up its hunt for deals in Europe and North Asia after facing shrinking options in China.
The Chinese investment group has done deals with celebrity-backed consumer groups such as Jenner’s Sprinter, one of the US reality TV star’s newest business ventures, as well as French women’s fashion brand Destree, co-founded by Géraldine Guyot, the wife of LVMH founder’s son Alexandre Arnault, according to multiple people familiar with the matter.