According to Bloomberg, fast fashion giant Shein is reportedly asking some of its major garment suppliers in China to set up new production lines in Vietnam, a claim Shein later denied. However, domestic media reports indicate that several listed companies, including Weixing Co., Huafu Fashion, and Bailong Oriental, have already established operations in Vietnam and other Southeast Asian countries.
In fact, in recent years, relocating production capacity to Vietnam seems to have become a new trend. For instance, Pou Chen, a shoe industry giant with deep roots in Zhongshan, and Oasis Shoes, which has operated in Houjie, Dongguan for many years, plan to move entirely to Vietnam by 2025. Currently, the Oasis shoe factory in Vietnam is under intense construction. Additionally, global sports brands like Adidas and Nike moved their production capacities to Vietnam years ago.
Historically, China was the world's factory. However, with changes in international geopolitics, China's exports seem to be facing some obstacles. Against this backdrop, some companies are venturing abroad. This overseas expansion is not just about exporting individual products or services but largely involves the entire supply chain. In terms of the supply chain, corporate capital needs to reconstruct and integrate quality resources globally, including raw materials, equipment, labor, marketing, and distribution. This is a complex issue.