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The Star Earnings and Capital Concepts Behind "Ne Zha"

Liu Yuanju: To attract more people to cinemas, there is a need for more and better films, as well as larger productions, which require a well-functioning financial mechanism for support. This inevitably leads to high incomes for stars.
This English translation is AI-generated and provided for reference only.

"Nezha: The Devil Child Comes to the Sea" continues to be a box office sensation, surpassing "The Lion King" to become the first Asian film to enter the global top ten box office rankings. The film's success is primarily due to its quality, but from another perspective, it also stems from China's vast market size.

I.

In 1986, a key figure from Shaw Brothers Studio, director Chang Cheh, came to mainland China and released the film "The Shanghai 1937." This film was adapted from a real event during the Anti-Japanese War involving Lin Huaibu, a student of Du Yuesheng, who planned to eliminate the traitor Zhang Xiaolin. Known for its action scenes, the film was dubbed a "masterpiece of violent aesthetics," and was a novelty for mainland audiences at the time. It attracted 410 million viewers and generated 30.1 million in distribution revenue. If calculated at today's ticket price of 50 yuan, that would equate to a box office of around 20 billion yuan. However, for Hong Kong audiences, perhaps due to familiarity, the film performed modestly, with a box office of just over 2 million HKD.

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