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Forget the pearls and cheese, Chagee says, offering up simpler milk teas for U.S. investors
霸王茶姬给美国资本市场带去更纯粹的奶茶

The premium tea chain has filed to list on the Nasdaq, reporting its revenue rose more than 20-fold between 2022 and 2024.
这家高端茶饮连锁企业已提交纳斯达克上市申请,并报告其2022至2024年营收增长逾20倍。

Ask any Chinese tea or coffee chain who’s their role model, and the last answer you’ll get will be Starbucks. The U.S. giant rose to fame for its comfortable spaces and positioning as a lifestyle brand, in contrast to the hurried, grab-and-go culture that has come to dominate China’s modern tea and coffee scene.

要是问manbetx3.0 任何一家茶饮或咖啡连锁品牌,他们的效仿对象是谁?最不可能出现的答案应该就是星巴克。这家美国咖啡巨头主打舒适空间和生活方式品牌形象,与manbetx3.0 现制茶咖行业盛行的“即买即走”快节奏文化形成鲜明对比。

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