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Chinese carmakers reset European ambitions as EU tariffs bite

Extra costs have hit the price competitiveness of many groups while some have struggled to expand distribution networks

Chinese carmakers expanding into Europe are being forced to readjust their short-term ambitions as tariff roadblocks have slowed product launches and made their electric vehicles less affordable.

The rapid rise of Chinese-made electric vehicles — with their low pricing and advanced software features — has sparked protectionist measures in both the US and EU, with Brussels last year imposing tariffs of up to 45 per cent on EVs from the country, while the US market remains essentially closed to Chinese carmakers. 

The additional costs have weakened the price competitiveness of many companies, while others face problems expanding their distribution networks.

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