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BYD brings EV price wars to small cars in Europe

EU tariffs may limit discounting but Chinese carmakers will appeal to consumers with advanced technology

BYD has launched its cheapest and smallest electric vehicle in the UK, as it takes Chinese carmakers’ battle to win on price in Europe into the compact car segment.

The Dolphin Surf, with a starting price of £18,650, is the British equivalent of BYD’s popular Seagull hatchback. That model is offered at less than a third of the UK price — below £6,000 — in China, following a recent round of discounting amid a price war in the world’s largest car market.

“Compact cars are the next frontier for electrification in Europe,” BYD’s executive vice-president Stella Li said at a recent launch event in Rome, noting the electric transition has been slower for small cars than for bigger sport utility vehicles.

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