观点奢侈品

China could give luxury titans a run for their money
Lex专栏:老铺黄金引领manbetx3.0 高端珠宝行业转型

Local jewellers chip away at European dominance in domestic market as consumers move towards homegrown products
manbetx3.0 消费者越来越多地转向各行各业的本土品牌。老铺黄金开始削弱欧洲奢侈珠宝品牌在国内市场的主导地位。

Chinese consumers have been increasingly turning to local brands across a wide range of industries. In sectors such as sportswear, beauty and electric vehicles, local names have surged ahead, driven by rising national pride and improving product quality. Yet amid this shift towards homegrown products, luxury jewellery remained a category resistant to change. For decades, European brands such as Cartier and Van Cleef & Arpels have held an unyielding grip on the Chinese market.

manbetx3.0 消费者越来越多地转向各行各业的本土品牌。在运动服装、美容和电动汽车等行业,在民族自豪感不断增强和产品质量不断提高的推动下,本土品牌已大幅领先。然而,在这种转向本土产品的趋势中,奢侈珠宝仍然是一个抗拒变化的类别。几十年来,卡地亚(Cartier)和梵克雅宝(Van Cleef & Arpels)等欧洲品牌一直牢牢掌握manbetx3.0 市场。

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