This article only represents the author's own views.
Stella International Holdings Ltd.’s (1836.HK) latest business update last week was hardly anything to cheer about, revealing flattening revenue and falling prices for its core footwear products. But investors still seemed to welcome the preview, sending the company’s shares up 9.3% in the four trading days after the announcement.
Stella said its revenue rose by a meager 2.9% year-over-year in the second quarter to $444 million, while its average selling price (ASP) for the period fell by 1.7% and its shipment volume rose by 4.1% to 15.4 million pairs of shoes.
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