专栏东方甄选

Work in progress: East Buy reinvents itself – again
告别网红主播模式,东方甄选要做“线上山姆”

The former educator-turned-livestreaming e-commerce company is trying to become an online version of discount specialist Sam’s Club with its own private label business.
这家由教育机构转型的直播电商公司,正通过自营产品业务,试图打造线上的山姆。

When an online educator called Koolearn refashioned itself as a livestreaming e-commerce company in January 2023, the future for the newly named East Buy Holding Ltd. (1797.HK) looked promising. The former online subsidiary of private tutoring giant New Oriental Education (EDU.US; 9901.HK) made its unusual pivot after Beijing banned for-profit after-school tutoring in 2021.

作者:谭英。本文仅代表作者观点。

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