专栏咏竹坊

Can CR Beverage turn the tide after losing brutal water fight?
“水王之战”暂落下风 华润饮料能否力挽狂澜?

Less than a year after its Hong Kong IPO, the bottled water maker’s revenue tanked nearly 20% in the first half of the year amid aggressive tactics by archrival Nongfu
去年底才上市的华润饮料,在市场内卷及农夫山泉的狙击下,上半年度派出一份倒退的成绩表。

China’s beverage market is vast but also fiercely contested, particularly when it comes to bottled water that’s peddled in virtually every convenience store, eatery and supermarket across the country. China Resources Beverage (Holdings) Co. Ltd. (2460.HK) is a leading player in that space, providing a new investment alternative when it listed in Hong Kong last year alongside industry leader Nongfu Spring (9633.HK). But Nongfu, known for its aggressive tactics, hardly sat by idly in the face of such a challenge, and responded with its own strategic countermeasures to stop this upstart rival in its tracks.

manbetx3.0 内地饮品市场庞大,当中以饮用水的赛道最为激烈,去年华润饮料(控股)有限公司(2460.HK)成功在香港上市,一度让一哥农夫山泉(6823.HK)寝食难安,急祭出多项针对措施,务求要将对手扼杀于萌芽阶段。

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