This article only represents the author's own views.
In 2017, Eastroc Beverage (Group) Co Ltd. (605499.SH) was largely confined to its home base in South China’s Guangdong province, where it started as a state-owned enterprise in 1994. Fast forward to the present, when, under its current private ownership, it has served up its signature drinks across China and is taking baby steps into overseas markets in Indonesia, Vietnam and Malaysia.
Now, the company is aiming to serve up its stock to thirsty Hong Kong investors who seem eager to purchase just about anything in one of the city’s best IPO markets in years. Despite its old-economy background, the company could attract strong interest for its rapid growth story as it expands both geographically beyond China, and also into new beverage areas beyond its original energy drink focus.