观点蔚来汽车

How a high-end Chinese electric-car maker lost its charge
Lex专栏:蔚来为何失去后劲

Nio’s plan to cover fixed costs by broadening its customer base threatens to erode the company’s premium image
蔚来汽车计划扩大客户基础,以分摊固定成本,但这可能侵蚀该公司的高端形象。

Who will be the Chinese answer to Tesla? In 2020, it looked like that was Nio. That year, the luxury electric vehicle maker’s shares rose more than 2,000 per cent, reflecting its potential as a homegrown brand that could match Elon Musk’s company’s engineering and design, attracting a rising class of local affluent consumers.

哪家企业会成为manbetx3.0 的特斯拉(Tesla)?在2020年,答案似乎是蔚来(Nio)。那一年,这家豪华电动汽车制造商的股价上涨逾2000%,反映出其作为国产品牌具备可以在工程与设计上媲美埃隆•马斯克(Elon Musk)旗下企业的潜力,吸引了越来越多本土富裕阶层消费者。

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