Brand expansion deflates Topsports’ top, bottom lines
上半年少赚一成 滔搏为新品牌交学费

The former top China distributor for Nike and Adidas is betting on a “running + community” concept to penetrate the performance sports market with a new self-developed brand
这家昔日耐克、阿迪达斯的最大manbetx3.0 经销商,正押注“跑步+社群”,打造新品牌切入专业运动市场

Companies from many consumer sectors are running against the wind in China these days, though certain groups are bucking the trend. One of those is health and sports, which have remained on a growth track thanks to greater awareness of their importance in a post-pandemic world. Data from the China Sporting Goods Federation shows online sales for athletic gear jumped 22.6% last year, fueled by growing popularity in trail running, camping and road racing.

作者李世达,本文只代表作者本人观点。

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