The multibillion-dollar advertising model that has underpinned the internet economy could “fall apart” due to the rise of generative artificial intelligence, according to the inventor of the World Wide Web.
Speaking at the FT Future of AI Summit in London on Wednesday, Sir Tim Berners-Lee warned that large language models (LLMs) may eventually replace humans in consuming the internet.
“If web pages are all read by LLMs, then people ask the LLM for the data and the LLM just produces the result, the whole ad-based business model of the web starts to fall apart,” he said.
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