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Yalla sees ‘inflection point’ next year as new gaming initiative takes flight

This article only represents the author's own views.

Gentlemen, start your engines.

That was the sound coming from Yalla Group Ltd. (YALA.US) in the third quarter, as the leading Middle East and North Africa (MENA) social networking and gaming company launched a highly anticipated midcore game that it hopes will jumpstart its growth. The company said that title, a car-themed midcore game called “Turbo Match,” is off to a relatively strong start, not only in its Middle Eastern base but also in other markets.

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