专栏咏竹坊

Forest Cabin outpowers L’Occitane, global rivals with aggressive marketing

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The pursuit of beauty often knows no bounds, which can translate to big money for cosmetics and skincare companies that can milk their products for fat margins if they find the right formula. One company that seems to have mastered that art is Shanghai Forest Cabin Cosmetics Group Co. Ltd., a Chinese skincare brand whose gross margins consistently exceed 80%. Now, the company is hoping to leverage those margins to attract investors as it pursues a Hong Kong IPO with the filing of its preliminary prospectus last week.

https://www1.hkexnews.hk/app/sehk/2025/107926/documents/sehk25120203203.pdf

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