The writer is a science commentator
In most situations, I tend to go for the glass half-full over the evidently identical alternative. I’m a sucker for framing, the phenomenon by which the same thing described in different ways can elicit different responses.
That famously semi-poured tumbler is an example of positive-negative framing in social psychology. Likewise, a surgical operation framed as having an 80 per cent survival rate might get more takers than one with a 20 per cent death rate — despite the outcomes being statistically identical.
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