This article only represents the author's own views.
Tech firms have become flavors of the day in Hong Kong’s recent stock market rally, with new listings often notching big post-IPO gains. The techy sounding Shenzhen HBN Technology (Group) Co. Ltd. recently threw its hat into that listing pool by submitting its Hong Kong IPO application last week. Yet this “technology”-flagged company is anything but that, operating squarely within the cosmetics industry as a skincare specialist, putting it well outside the realm of any specialized technology.
HBN is a relative newcomer to China’s bustling skincare scene, hawking a signature product containing retinol, a vitamin A derivative that boosts skin cell renewal and collagen synthesis. The company, whose savvy social media marketing has propelled it to stardom in the skincare world, primarily develops and sells products under corrective and preventative skincare formulations, its two major categories.