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Foreign carmakers turn to Chinese technology to remain relevant

Western executives hope ‘in China for China’ strategy will halt sales decline in world’s largest car market

Western carmakers are fighting to stay relevant in the world’s largest car market with new electric vehicles made with Chinese technology that they also want to bring to other international markets.

Two years after brands including Volkswagen and Toyota outlined plans to regain market share via cars made with local knowhow under an “in China for China” strategy, executives are hoping to win over consumers with a slew of new products displayed at the annual auto show in Beijing this week.

“We want to stabilise this year but we assume that with all the models . . . we will be able to grow again in China,” said Jochen Göller, a board member at BMW.

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