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China’s shrinking ‘Chicken King’ scurries towards Hong Kong IPO

Zhengxin Food is reportedly chasing a public listing, as its shrinking restaurant network highlights the dangers of relying on franchisees for rapid expansion.

Its business may be shrinking, but that isn’t stopping China’s “Chicken King” from charging ahead with plans for a $300 million IPO.

That’s the word on the street, following a Bloomberg report late last month that Shanghai Zhengxin Food Group Co., China’s largest homegrown fried chicken chain, might soon join the pipeline of some 500 companies waiting to go public in Hong Kong. Although quickly denied by the company, the report included enough juicy details to keep the rumor mills churning about Zhengxin and founder Chen Chuanwu’s plans for the company.

In addition to the fundraising target, the Bloomberg report also said Zhengxin is working with domestic banking heavyweights Galaxy Securities and CICC as advisors for the deal.

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