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Is Shenzhen Pagoda still a top banana in China’s massive fruit market?

The leading fruit seller returned to profitability and revenue growth in the first half of this year, as its chairman declared 2026 a "year of rebirth".

This article only represents the author's own views.

China’s largest fresh fruit retailer, Shenzhen Pagoda Industrial (Group) Corp. (2411.HK), has offered up an attractive financial fruit basket for investors, with budding signs of a comeback after two years of declining revenues and steep losses. It presented that picture in a positive profit alert last week, showing it returned to profitability and revenue growth in the first half of 2026, reversing its recent string of bad years.

The report offers some of the first hard evidence of a turnaround since Chairman Yu Huiyong told 700 suppliers at a meeting in April that his company’s restructuring was a success and officially designated 2026 as a “year of rebirth.”

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