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GPT-4 from OpenAI shows advances — and moneymaking potential

Microsoft-backed group shifts towards showing less openness amid race to commercialise AI systems
OpenAI announced that GPT-4 showed ‘human-level’ performance on a range of standardised tests

Klinton Bicknell was let into one of the technology world’s great secrets last September. The head of AI at the language learning app Duolingo, was given rare access to GPT-4, a new artificial intelligence model created by Microsoft-backed OpenAI.

He soon discovered the new AI system was even more advanced than OpenAI’s earlier version used to power the hit ChatGPT chatbot that provides realistic answers in response to text prompts.

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