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Maserati/IPO: business model needs tuning for listings race

The Italian group may find it difficult to go head to head with super sports car brands, but it is charting a different route

Can you hear a faint roar in the distance? It might be the sound of Maserati heading to the public markets. The Italian luxury sports car maker is still miles from that destination. But it is already a separate business within carmaker Stellantis.

With Porsche up almost 40 per cent since its float last year and Ferrari’s valuation thundering ahead, the market is starting to do a spot of window shopping. 

Maserati is midway through a strategic U-turn. It is seeking to focus on profits rather than sales. It has spruced up its range, adding the MC20 model with a £200,000 price tag.

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