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Heineken: price rises are not encouraging temperance
Lex专栏:喜力啤酒涨价对销量影响有限

Sales in Europe largely hold up despite the cost of living
尽管喜力啤酒价格上涨了近14%,但欧洲销量仅下降了1%。

Few beverage industries are as ubiquitous as beer and have such a vast infrastructure to support its supply and distribution. In recent years brewers have come under intense pressure, initially from the pandemic, where lockdowns cut off customers from bars and restaurants. More recently, soaring inflation has swollen the input costs of everything from barley to cans and bottles.

很少有饮料行业像啤酒那样无处不在,并拥有如此庞大的基础设施来支持其供应和分销。近年来,啤酒商面临着巨大的压力,最初来自疫情,当时的封锁切断了酒吧和餐馆的顾客。最近,飞涨的通货膨胀令从大麦到罐子和瓶子的所有投入成本急剧上涨。

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