FT商学院

SVB’s new owner fights to rebuild brand and stem outflows
硅谷银行新东家努力重建品牌并遏制资金外流

First Citizens president Peter Bristow says it will stick to the failed bank’s model while trying to restore confidence
第一公民银行行长彼得•布里斯托称,其将坚持硅谷银行的模式,同时努力恢复信心。
Peter Bristow, the president of First Citizens Bank, which acquired SVB last month

Silicon Valley Bank’s new owner is “fighting” to repair its damaged brand, stem deposit outflows and stop dozens more bankers quitting to join rivals as it attempts to rebuild the US technology bank that collapsed last month, according to one of its top executives.

硅谷银行(SVB)的一名高管表示,这家美国科技银行的新东家正“努力”修复其受损的品牌,遏制存款外流,并阻止更多银行家辞职加入竞争对手。这家银行正试图重建上月倒闭的硅谷银行。

您已阅读5%(434字),剩余95%(8499字)包含更多重要信息,订阅以继续探索完整内容,并享受更多专属服务。
版权声明:本文版权归manbetx20客户端下载 所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。
设置字号×
最小
较小
默认
较大
最大
分享×