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Why young shoppers are cool with counterfeits

On TikTok, guides to buying ‘dupes’ of pricey luxury items are gaining a following

In 2012, a classic Chanel flap bag could be yours for $4,400. Today, the price has gone up to $10,200. In a TikTok video, user Amanda Rennick shows a duplicate, or “dupe”, of the bag she bought for $55 on Chinese cross-border site DH Gate, complete with a receipt and a branded dust bag.

Would you be tempted?

Young people, driven by price rises at luxury brands, financial difficulties and “thrift culture”, increasingly are. Among the 22,021 people aged 15 to 24 that the EU Intellectual Property Office surveyed in 2022, 37 per cent of respondents said they bought at least one fake product in the previous 12 months, up from 14 per cent in 2019.

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