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How Nvidia created the chip powering the generative AI boom

High demand for US group’s H100 processors helps send its market value skyrocketing towards $1tn

In 2022, US chipmaker Nvidia released the H100, one of the most powerful processors it had ever built — and one of its most expensive, costing about $40,000 each. The launch seemed badly timed, just as businesses sought to cut spending amid rampant inflation.

Then in November, ChatGPT was launched.

“We went from a pretty tough year last year to an overnight turnround,” said Jensen Huang, Nvidia’s chief executive. OpenAI’s hit chatbot was an “aha moment”, he said. “It created instant demand.”

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