Amazon has proposed a series of measures to ensure third-party sellers are treated fairly on its marketplace platform in the UK in response to a probe by the competition regulators.
The changes will give vendors equal placement alongside Amazon’s own goods near the “buy box”, a feature that appears on the right-hand side of a product when consumers add items to their shopping cart and that generates the majority of purchases on the site.
Amazon’s response aims to resolve concerns from the Competition and Markets Authority after the UK regulator launched an investigation a year ago into whether the platform prioritised its own business over other sellers.
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