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Predictions that weight-loss drugs will dampen appetite hard to swallow for snacks makers

Analysts anticipate that Ozempic and Wegovy will hurt sales at some groups as patients reduce calorie intake

Following predictions that a new generation of weight-loss drugs will hurt sales of food and drink, billionaire and Ozempic patient Elon Musk took to his social media platform to share his view on medication’s ability to suppress appetite.

“Our poor limbic system has to fight off the combined effort of billions of humans honing the tastiness of food for thousands of years!” he said on X, formerly known as Twitter.

Analysts have warned that the extraordinary growth outlook for drugs such as Novo Nordisk’s Wegovy and Ozempic, which is prescribed for diabetes but commonly used for weight loss, could hit sales of packaged food and drinks as patients reduce their calorie intake.

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