Jim Farley remembers the first time he saw a Tesla Cybertruck. Ford dominates the North American pick-up market so its chief executive was curious to look at the competition.
“I think the Cybertruck looks like it does for a combination of many reasons, partly aero[dynamics] . . . but actually most of it is to reduce investment,” he told the Financial Times.
The unusual angular design meant Tesla could make the Cybertruck’s roof from a single piece of metal, he said, rather than investing in an expensive stamping press. This would cut the cost of manufacturing, he added, but was likely to make it “hard to scale”.
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