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Middle aged and forever renting: developers’ new target market

Older people cut off from the housing ladder are a growing sector for the UK’s build-to-rent sector

Irene has spent the better part of two decades bouncing between rental properties. Now in her early forties, she and her partner live in a house share in north London with five other housemates in their twenties and thirties.

Irene works in film production; irregular hours on set means she and her partner cannot live in London’s cheaper outskirts. As a result, they are entering middle age at the whims of the private rental sector

“We keep getting kicked out because the landlords keep selling. So we keep moving from one to another and [it] never seems to end,” she told the Financial Times.

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