FT商学院

Bela Bajaria, Netflix’s chief content officer: ‘If you try to make a show for everyone, you make a show for no one’
Netflix首席内容官:制作大热电视剧没有“规则书”

She presides over a $17bn budget and is looking for local hits with global potential
巴贾利亚表示,如果你想制作出一部适合所有人的电视剧,那么结果就会制作出一部谁都不适合的电视剧。
Bela Bajaria, Netflix’s chief content office, photographed for the FT by Suzannah Pettigrew

Bela Bajaria, Netflix’s chief hitmaker, rolls her eyes when I suggest that she should have ordered the cheeseburger for the sake of our conversation. A cheeseburger — or at least a gourmet version — was a colleague’s description she once endorsed as the ideal Netflix output: tasty to most, not cheap but not too exclusive. And she sticks to the description, despite a slight grimace.

当我建议Netflix的首席热门制作人贝拉•巴贾利亚(Bela Bajaria)为了我们的谈话应该点芝士汉堡时,她翻了个白眼。芝士汉堡——或者至少是美食家版本——是她曾经认可的一位同事曾经对Netflix理想产品的描述:对大多数人来说都很美味,不会太便宜也不会太奢侈。尽管稍微皱了皱眉,但她仍然坚持这个观点。

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